The Best Social Media Platforms To Use For Advertising Your Business
You will want to use various channels when advertising your brand and company digitally and not stick to one medium. You will want to do SEO and possibly PPC, and to complement these types of advertising, you will also want to advertise on social media platforms. You will need to use the services of a top-quality social media agency in Thailand to maximise your results and show you the best returns, and there are various platforms you can use. Below are a few of the best ones you can use to promote the business and show you fantastic returns.
Facebook is one of the most popular platforms for advertising, as it boasts around 2.9 active monthly users, so adverts can be far-reaching and effective. The platform has various types of ads you can utilise, including:
- Video Ads
- Photo Ads
- Dynamic Product Ads
- Carousel Ads
- Slideshow Ads
- Collection Ads
A wide variety of ad types are available, and when your campaign is well-optimised and run correctly, you can see excellent returns. However, other platforms you can consider using may be suitable for advertising your products or services.
LinkedIn is a professional business networking platform, and it also has paid ads you can use that can get in front of business decision-makers. They have similar ads to Facebook, and you can target your audience with laser-like precision, ensuring the ads are relevant to the people they appear to on the platform. It can be complicated to set up an ad campaign; if you have no experience, you can waste a lot of money and see little or no returns. As such, it is best to use an experienced digital agency to help you with your campaign and maximise your returns.
When your business targets a younger audience, an excellent platform you can consider using is TikTok. Around 43% of the global audience for TikTok are between the ages of 18 and 24, which is perfect when this age group is your target audience. The average users spend almost an hour on the platform each day, so there are plenty of chances to get your ads in front of the people you are targeting. They have various ad types you can utilise in your marketing campaign, which can be highly lucrative for your business.
When choosing paid ads on social media platforms, ensure you do your homework and select the ones that work best for your company. They can be an excellent way to boost brand awareness and sales and help to take your business to the next level.