PPC Management Companies: How to Choose the Right One for You
According to one report, marketing budgets have dropped to 6.4% of company revenue in 2021.
If your marketing budget is being squeezed, you may be thinking about working with a PPC management firm. After all, if you do this, you’ll be working with experts, and they might know how to get more out of your budget.
Keep reading, and you’ll learn how you can select the best PPC management firm for your needs. Once you’ve finished this post, you’ll know how to separate the good PPC management companies from the bad.
Do You Need Outside Help?
The first thing you need to question is whether you actually need outside help.
This is an important consideration because spending money on a PPC management firm isn’t always the right option for everyone.
This is mostly because a lot of people tend to get bad results with PPC simply because they don’t understand how to use a certain platform.
Thus, if you take the time to learn how a certain ad platform works, you might be able to improve results without having to seek outside help.
Fortunately, most ad platforms provide plenty of documentation on how you can achieve great results.
Plus, if you visit online education platforms such as Udemy, you should be able to find a PPC management guide that’s based on your chosen ad platform.
You may even want to consider reading a few blog posts that provide PPC management tips.
If you implement all of the things you learn, you should end up seeing an uptick in results.
That said, you might find that you’re experiencing bad results, even after you’ve done everything mentioned above. If that’s the case, it is definitely a good idea to consider speaking to a PPC management company.
A management company will know about tactics that aren’t covered in guides or official documentation. As a result, they might be able to produce results, even after you’ve already tried a lot of different strategies.
Specialization Is Helpful
When it comes to PPC management agencies, you’ll find there are generalists and specialists. The generalists work with all sorts of firms, and they can often bring you little improvements here and there.
However, they often don’t have a deep understanding of your niche and what your customers care about. This lack of knowledge can then be a bottleneck when it comes to achieving stellar results.
Following this, it’s often a better idea to work with a specialist PPC firm that really understands your niche.
For instance, if you have an eCommerce firm, you should think about working with a PPC agency that has already worked with other eCommerce firms.
Most PPC management firms will have a section on their site that explains the kinds of niches they specialize in.
For example, Digital Logic’s PPC for lawyers webpage mentions the fact that this agency specializes in law firm PPC management.
This page explains how this firm delivers results, as well as some of the outcomes they’ve delivered for clients.
Thus, if you like the idea of working with a specialist PPC firm, you should look for agencies that have web pages that are dedicated to your niche.
Case Studies Can Provide Good Insight
Lots of PPC management companies can talk a good talk, but very few are actually able to deliver results. Fortunately, you can often identify effective agencies by asking for case studies.
Top-tier PPC management companies will be more than happy to provide you with a case study. This case study will document the challenges the agency overcame, and the results they delivered for their client.
Most PPC firms will have a section on their website that is dedicated to case studies. However, some companies can be quite private about who they work with.
Due to this, if you can’t find any case studies on an agency’s website, you should get in touch and just ask for one.
Most PPC firms will be happy to send you a document that has some data on what they’ve done for an existing client.
That said, this data might be anonymized to protect the identity of the client. This can make the case study a little hard to understand, but you can always ask the agency to walk you through the document if you ever feel confused.
When asking for case studies, you might also want to request a reference.
If you contact this reference, you can ask them about the results they achieved as a result of working with the agency in question. You can also ask them about the general experience they had when they were working with the firm.
What Is the Cost?
There isn’t one set fee structure that agencies use, and you’ll often need to contact a firm to find out how much they charge. That said, the best agencies are quite expensive, and this can present a problem.
Yet, if you find a promising agency, you might be able to negotiate a deal that allows you to benefit from their services, even if you’re strapped for cash.
One way you can do that is by giving them a percentage of the profits that they generate. For instance, you might pay them a base fee, and you will then also promise them 5% of the profits produced by the PPC campaign.
If you adopt this approach, high-end agencies might be willing to accept a lower base fee. This is because they can now make more money when they launch the ad campaign for you.
Do You Know How to Find the Best PPC Management Companies?
This post has provided you with some tips on how you can find the best PPC management companies.
If you have doubts about a particular agency, you should just initially agree to a short-term contract. In doing so, you will then be protected should you end up working with an agency that is no good.
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