If you are interested in effectively marketing your website, you probably already know that you will have to shell out a few advertising dollars in order to be successful. You can spend some of this money on things like pay-per-click advertising, but you should definitely reserve a nice portion of your marketing budget for professional services from a good SEO expert. Before you can do so, however, you will probably need to know how much one of these companies will cost. Luckily, understanding a little bit more about how these companies determine their rates will help you fit SEO services into your budget.
How Competitive is Your Niche?
Some niches are definitely more competitive than others. For example, those that are related to things like making money online or losing weight quick are highly competitive, and it can take a lot more hard work and effort to rank high in these niches. If your niche is something that isn’t quite as popular, however, you can expect to pay a little bit less for these services.
How Many Keywords Do You Want to Rank For?
Some people choose to hire an SEO consultant to rank their site for a handful of keywords, and others want their site to rank for tons of keywords in hopes of getting found more easily and by a wider audience. The decision is up to you, but you should know that starting with five to 10 keywords is generally the standard. Otherwise, you can expect to have to shell out a lot of cash.
What is Your SEO Like Now?
If someone who doesn’t know what they are doing has been attempting to optimize your site, the work might be a lot harder for an SEO company than you think. For example, those who use automated services or create spam links can cause your site to sink in the rankings or even be de-indexed completely. It takes a lot more time and work for an SEO company to bring a site back up to the top of the list after this kind of thing so you can certainly expect to pay quite a bit more if your SEO professionals have to fix the mistakes of others. On the other hand, if your site has been optimized properly but needs a bit more work, you might not have to pay as much as if the SEO professional had to start from scratch. If you haven’t optimized your site at all, you will be charged average rates.
Do You Need Other Services?
Mikhail will offer to provide you with other services if you need them, but you will obviously have to pay for them. For example, you might decide to let him to handle some of your organic SEO, Web design, set up your social media profiles and even build and maintain a successful pay-per-click advertising campaign. These services will cost you more but will surely be well worth the money. As you can see, a lot of different factors go into determining how much SEO really costs. By contacting someone from a reputable company, however, you can get a more accurate quote that can help you plan for your budget.