Label design can be both fun and exciting or scary and intimidating, depending on how you approach it. You’ll notice soon enough that if you simply jot down some sketches and rough drafts without much thought to the practical side of things, you have to start all over again sooner rather than later. There is a process to label design – it’s not a complicated process, but it’s an absolute must to progress in stages, and to do your homework before that pencil even hits the paper (or before the first mouse click has been done). Do you have a food product? Here’s how to design the perfect label for it.
Customer is always king
Don’t just design your label with your own ideas in mind – find out first what the customer appreciates. You may like the colour pink, but customers usually don’t associate it with banana cake. It’s the taste and preferences of your customers that should decide the design of the label, so do your research.
Know your competitors
Ideally, your competitors should have no say in how you design your label, but the fact is that your product has to stand out when placed side by side with similar products in the shops or aisles. Check out your competitors’ labels and see how you can make yours better.
Show what you’re selling
When selling a food product, it’s important for your customers to see what they are buying. If your packaging is see-through (for example, a glass jar), then leave some space not covered by the label so the customer can see it. Alternatively, print a beautiful graphical representation or picture of the product on the label.
Sell what you’re showing
Your label should show what the packaging contains, and then sell it. A label is more than an identification card for your product and company, as www.labeller.co.uk confirm – it should be a strong advertisement that encourages customers to approach and investigate.
Think about marketing
Many customers read the label of your product – often after they have bought it. Hence, don’t be shy when it comes to post-sales marketing. Often recipes or other interesting ideas encourage further sales.
The above five points should immediately show the direction in which your label is going – by taking careful notes based on the knowledge above, your designers should already have a couple of ideas regarding that perfect label. And here are some extra considerations to make before you finally start that graphical design: determine your budget first. Simple shapes and sizes, few colours, and a matted finish are much cheaper and will save you much money, as labelling experts like www.labeller.co.uk often say. The perfect label for your food product is out there – go and design it, and have fun doing it!
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