One common mistake that a lot of businesses make is that they tend to ignore competition. They think that they are doing pretty well so there is no need to see how others are doing. You need to avoid this and have a look at the competitor’s website because that will give you an idea about what their business is all about. This article will help you in learning about the tool that are needed for competition analysis. If you want to learn more about the topic, it is highly recommended that you have a look at the guide to keyword competition analysis.
For Search Engine Performance
You need to learn about the phrases that they are ranking for and how high the ranking is. If you are not using any tool, the only way to find this information is to look for the right keyphrases.
- Searchmetrics Essentials
Once you will use these tools, you will get an idea about the phrases to target.
You need to understand why they rank so well and how authoritative their domain is. A website that has more links or higher domain authority will outrank the ones that don’t have enough links. Some of the recommended tools are:
- Majestic SEO
- Open Site Explorer
With the help of these tools you can enter any website and see their domain authority and inbound links. Make sure that you are using the right phrases or you will not get any search traffic at all.
Traffic and Visitor Activity
You can understand the way in which the visitors will be using the competitor’s website. Some of the tools that can help with this are:
You will be able to enter any website and see the traffic estimates, the bounce rate, pages per visit and the time spent by the people on the website. Make sure that you compare your website to theirs and if you feel that their stats are better than yours, you might want to use the same tactics.
Ways To Compare
It is important to keep comparing is order to see in what ways the other website is doing better. Here are a few analytical tools:
- Hubspot’s Marketing Grader
- Simply Measured
When To Do Competitive Analysis
Doing a competitive analysis when having a look at the competition is absolutely vital especially in the following cases:
- When you are starting a web based business
- When you are thinking of redesigning the website
- At least once a year in order to know what the competitor is up to
A guide to keyword competition analysis like this will help you out with the competition. You don’t have to obsess over your competitors but there is no harm in knowing what they are up to. Who knows, you might find some really good tactics that will help you out too.